What is CRM?
Microsoft Dynamics CRM is a versatile business solution that we can easily tailor to your specific
business
needs. As an inherent part of your business strategy Microsoft CRM
exceeds the benefits of a sheer software solution and gives you an
all-inclusive, 360 degree overview of your business.
The
flexible platform of Microsoft CRM allows you to automate manual
processes, increase efficiency and productivity and truly connect with
your customers. Managing sales, marketing and customer service becomes
infinitely easier and your return on investment will be visible
quickly.
Because Microsoft CRM works from the familiar interface of Office Outlook, user-adoption and training are brought to a minimum.
What is xRM?
CRM
manages customer relationships by offering a holistic view of customer
information and the ability to track interactions with clients.
However, businesses deal with a myriad of relationships that evolve
around different entities besides customers.
The C for customer
can therefore be replaced by X, creating: xRM. The X in this acronym
stands for Anything. XRM is about managing relationships, transactions
and processes involved with ANY entity. Not just customers. The objects
or entities that needs to be managed can be patients, buildings,
potential candidates for hire, grant applications or legislation;
Anything that requires the mapping and tracking of business
information, relationships, activities and processes.
Every
business has specific needs, but developing a solution from scratch is
risky and costly. XRM gives you the platform you can use to build
future applications.